EST 1961

We bring the glamour of Indo-Pak fashion to you at the fairest and affordable prices.

Affordable Luxury. Modern Design.

PatelBrothers is about heritage and beauty. We’re about fashion that is timeless but rooted in a contemporary style. From minimal & sophisticated to heavily embellished, our clothes embody the spirit of the modern Indian woman – effortlessly chic, with a touch of tradition.

We set up this online fashion house with the aim of ensuring that women living outside India had access to modern, ethnic fashion. We draw on our artisanal heritage and deep-rooted ethnic fashion—the sharara and the gharara, the salwar and the churidar, the kurta and the sherwani—and translate them into forward-thinking style statements. Our lighter, brighter digital prints, which are both minimal and sophisticated, or our heavily embellished kurtas and shararas – embody the spirit of the modern woman who believes in effortless chic with a gentle touch of tradition. At PatelBrothers, the marriage of heritage and contemporary style compels us to redefine ethnic wear.